| When Launched: |
March 28, 2008 |
| Where based: |
San Diego, CA |
| Launched by: |
Promark Productions, a leading producer of high-definition videos for CBS Sports & ESPN. |
| Site Host: |
Diane Stopford, 28, who already has over ten years experience and graduated with a bachelor’s in culinary arts from the Dublin Institute of Technology in Ireland. Diane worked at Dublin’s 5-star Merrion Hotel and Michelin-starred L’Ecrivain and was an executive chef in La Jolla, California. |
| Site Partners: |
Parade Magazine, America’s most widely read magazine.
Dean & DeLuca, luxury food purveyor.
Macy’s |
| Unique Features: |
IYK.com produces all its own original video content shot especially for the site in high definition.
Each video recipe is accompanied by an ingredient list that can be sent to cell or PDA with the click of a mouse, making shopping easy.
Each video includes step by step recipes, tips and interviews from over 25 top restaurant chefs, food & wine experts and mixologists.
IYK.com acts as a network of home chefs, with users submitting their own video recipes for posting. |
Featured Chefs
and Restaurants: |
Napa’s Go Fish, Tra Vigne and Carneros Inn, L.A.’s Border Grill, Grace, San Diego’s Café 222 and JRDN. Chefs including: Neil Fraser, Victor Scargle, Terryl Gavre and more. |
Number of Self-
Produced VideosOn Site: |
Currently 142, with a new recipe added daily. |
| Membership cost: |
Free |
